The fair trade behind every idea.

When you join the pitch list you accept these viewing terms with one click. They are short, and they cut both ways.

What you agree to

1. Confidential. The idea is shared with you and the people at your brand who need it to decide. Not with other agencies, freelancers or creators.
2. Evaluation only. You are looking at a pitch to decide whether to commit to it. You do not produce, brief or adapt it until you have.
3. Derivation. If, within 12 months, your brand runs work that closely resembles the idea, it is treated as coming from this viewing, unless you can show you developed it independently before you saw it.

What you get in return

1. Category exclusivity while you decide. For 30 days from viewing, we do not offer that idea to a direct competitor.
2. A fixed price. The price on the idea is the price. It does not move because you liked it.
3. First right to commit. The idea is yours to take first. If you pass, the exclusivity ends.

see the pitch free. commit to the ones you want. simple.

• Pitches are free. Each one arrives by email: the idea in a few lines, and the expert it comes from. Read as many as you like.
• Each idea you commit to is $129 (AUD, excluding GST), paid when you commit. Within five working days you receive the ad concept, the data and research behind it, a script (two hooks, one body, one outro) and a storyboard.
• Rewrite or refund. If what we deliver doesn't match the pitch you committed to, tell us within 14 days and we rewrite it or refund you in full.
• We write the ad. We don't film or edit it: that stays with your team, creator or agency.
• Monthly plan: $399 a month (AUD, excluding GST) for 4 ad credits and at least 10 pitches a month. One credit commits you to one idea. Unused credits roll over for one month. Cancel anytime before your next billing date.

• Once an idea is paid for, everything in it is yours. Shoot it, change it, run it for as long as you like.
• An idea bought by one brand is never sold to a direct competitor.
• The underlying research method and templates stay ours.
• Every expert who pitches through Hook Fountain signs over their rights to us, so what we transfer to you is clean.

• Storyboards are AI-generated. They show composition and timing, not final footage. We say so on every frame.
• Results are not promised. Each idea says what to measure. Ads are tests, and some miss.
• Your data. Reviews and ad data the experts read are used only to write ideas for you.
• Law. These terms are governed by the laws of Victoria, Australia. Nothing here limits your rights under the Australian Consumer Law.

Questions about any of this: hello@hookfountain.com.